Thank you very much for checking our website. Should you have any questions or comments regarding Appenzeller® cheese please do not hesitate to contact us. Meanwhile we wish you "Bon App..."


Legal Remarks
All information, documents and other materials that appear on the website operated by SO Appenzeller Käse GmbH are subject to the following provisions. Please read the provisions carefully. 

The use of hyperlinks enables visitors to this website to gain access to other websites that are not operated by SO Appenzeller Käse GmbH. Such external Internet addresses contain information that has been created, published, maintained or otherwise made available by organizations and natural or legal persons who are legally independent of SO Appenzeller Käse GmbH. SO Appenzeller Käse GmbH is not responsible for the content of these external websites. It does not approve, support or seek to verify the information contained on these external websites or on any other websites linked to them. 

Internet Data Security
Please bear in mind that the World Wide Web is a public-access system. The act of voluntarily disclosing personal information online always takes place at one’s own risk. Your data may be lost or wind up in the hands of unauthorized persons. 

Scope of Offer
The scope of the products and services offered by SO Appenzeller Käse GmbH via this website extends only to persons who are legal residents of Switzerland or the principality of Liechtenstein. Please contact us if you have any questions.

SO Appenzeller Käse GmbH 
Poststrasse 12
9050 Appenzell
Tel.: +41 (0)71 788 30 40

Reproduction or sale without the prior written consent is prohibited. All rights reserved.

Data Protection
SO Appenzeller Käse GmbH is deeply committed to data protection and acts in a manner that is geared to maintaining the confidentiality of any personal data it receives. If we receive data from you via the Internet, these data will only be used for the stated purpose and will not be forwarded in any manner third parties. We do allow ourselves, however, to use the data that you send us for purposes of advertising. Please notify us if you object to such use.

Our logo and any components thereof are protected brands of SO Appenzeller Käse GmbH (Address: Poststrasse 12 / 9050 Appenzell / Switzerland). 
SO Appenzeller Käse GmbH is not the owner of all the brands mentioned in the texts, statements and documents contained on its website.

Guarantee / Liability
The purpose of the present website is to disseminate information about SO Appenzeller Käse GmbH and its services and products. Such dissemination does not constitute a statutory offer. While the contents of the website have been worked out to the best of our knowledge, we issue no guarantees that the disseminated information is complete and accurate. Please refer to the latest printed material, our general terms and conditions of business and our terms for entering into agreement for information that is of a binding nature. SO Appenzeller Käse GmbH reserves the right to change, expand or delete the present website at any time. Please read these legal remarks every time you visit a website operated by SO Appenzeller Käse GmbH. SO Appenzeller Käse GmbH accepts no liability whatsoever for any direct or indirect damages or consequential losses that arise in connection with the use of information or material from the website operated by SO Appenzeller Käse GmbH or as a result of access gained via its links to other websites. SO Appenzeller Käse GmbH issues no guarantees that the software or other material that can be accessed via its website is free of viruses or other damaging components.

Concept / screen design / Internet Realisation
Contexta AG

Data protection information
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Here you will find extensive information about the enterprise SO Appenzeller Käse GmbH, balance sheets from the previous business year, production statistics, sales figures, inventories and much more.

Annual Report 2017


In the name of Appenzeller cheese

Since 1942 the SO Appenzeller Käse has been striving to maintain and promote Appenzeller® cheese as a typical cheese speciality from eastern Switzerland. Its core activities include protecting the brand and its origins, promoting quality and sales, planning and regulating production, setting prices in line with the market and representing the Appenzeller cheese business to the authorities and the public.


Christoph Holenstein, Director
Marketing and Communications
Monika Walser
Head of Marketing and Communications, Vice-Director
Renato Caluori
Project Manager Marketing
Christian Gatsas
Project Manager Online Marketing
Stefanie Enzler
Project Manager Marketing
Administration and Human Resources
Tatiana Franco
Head of Administration and Human Resources
Stefanie Enzler
Fabienne Tobler
Quality Management
Alfred Ammann
Head of Quality Management
Fritz Messmer
Finances and Accounting
Tatiana Franco
Head of Finances and Accounting
Katarina Ivankovic
Merchant in Training
Christoph Holenstein
Head of Stores
Beatrice Sutter
Store Management
Regina Sutter
Heidi Oggenfuss


Appenzeller® cheese is available in many parts of the world. If you cannot find a cheese shop with these products in your vicinity, then please contact one of the following addresses.

SO Appenzeller Käse GmbH
Poststrasse 12
CH-9050 Appenzell
Telefon +41 71 788 30 40
Fax +41 71 788 30 45

Appenzeller Käseladen Salesis
Poststrasse 12
CH-9050 Appenzell
Telefon +41 71 787 50 77

Pro Ruchti Tec GmbH
Mikko Ruchti
Erlenauweg 17
CH-3110 Münsingen
Mobil: +358 (0) 400 278 129

Schweiz Cheese Marketing (USA) Inc.,  
100 Dutch Hill Road, Suite 220,  
Orangeburg USA, NY 10962,

Marketing-de Fromages de Suisse inc.
1370, rue Joliot-Curie,
Büro 714 Boucherville,
Kanada j4B 7L9
info @ authentiques

Schweiz Cheese Marketing GmbH
Neue Poststrasse 17
D-85598 Baldham
Telefon +49 8106 8987-0
Fax +49 8106 8987-10
ISDN +49 8106 8987-71

Manager: Andreas Müller-Henze

Schweiz Cheese Marketing Srl
Corso Magenta, 56
I-20123 Mailand
Telefon    +39 248 51 35 78
Fax         +39 248 00 01 21

Manager: Giovanna Frova

Schweiz Cheese Marketing SARL
38 rue des Blancs Manteaux
F-75004 Paris
Telefon +33 1 49 96 64 10
Fax +33 1 49 96 64 14

Manager: Franck Lefèvre

Schweiz Cheese Marketing Benelux
Rue de la Glaciere 21-23
1060 Bruxelles
Telefon: +32 (496) 27 19 69
Authorised agent:  Vincent Bresmal

Spanien, Portugal
Schweiz Cheese Marketing SA 
c / o Promociones Fre-Cor 2001 SL
C / Mollet, 8
SP-08120 La Llagosta (Barcelona)
Telefon +34 93 574 76 16 / +34 93 574 76 17
Fax +34 93 359 76 56

Handlungsbevollmächtigter: Frede Corbacho


The most senior body of the SO Appenzeller Käse is the General meeting of members with a total of 147 members. They elect the seven members of the executive management. Decisions are made with a qualified majority. The SO Appenzeller Käse is not profit-seeking and will also not pay out any profit. It has the legal form of a limited liability company (GmbH) in accordance with the Swiss Code of Obligations. 

Executive management

chief executive
Carlo Schmid-Sutter

Representative of milk producers
Stefan Hagenbuch
Member of the Executive Management of the Swiss Milk Producers’ Association (SMP)

Urs Werder
Representative of Dairy Farmers of Central / Eastern Schweiz

Representative of cheese producers
Jürg Schmidhauser
Member of the Board of Directors Cooperative of Eastern Swiss Milk Processors

Jacques Gygax
Director of the Fromarte

Appenzeller® Cheese Foundation
Stefan Müller

Representative of the cheese merchants
Walter Aeschlimann
Member of the Board of Directors Appenzeller ® Käse Merchants 'Association Emmi Käse AG

Anton Schmutz
Sales Manager and member of the Board of Directors of the Mifroma / Elsa-Gruppe