Advertising that is true to life
Appenzeller® cheese has demonstrated continuity in the public eye for years, and it’s not surprising, either: The home of the cheese, with its own particular folk and its conventions and traditions, speaks for itself.
The new image campaign.
Uwe Ochsenknecht is a guest in Appenzellerland again: With humorous TV spots, the new image campaign of Appenzeller® cheese brings to the fore the secret of the spicy taste.
The advertising for Appenzeller® cheese is based on real life. In the end, it shows nothing more than genuine images from Appenzellerland that draw attention to the natural origins of the great brand, and the traditions of the small country.
On the radio, Contexta orchestrates new contenders to get to the bottom of the carefully guarded secret. And the posters say it unmistakably – the Appenzeller cheese makers will never betray their secret.
